In this project, I was tasked with creating the name, branding, and packaging for a small Sweden-based non-alcoholic beverage. The brief called for a brand that felt unique and distinctly Swedish. With more people choosing to forgo alcohol without sacrificing social connection, I chose the name Skål, a Scandinavian toast that instantly evokes celebration and good times. Visually, I drew on Sweden’s deep history, incorporating rune-inspired symbols arranged like constellations, an homage to the country’s long, dramatic nights and bright summer days. The palette reflects both the drink’s bold flavours and Sweden’s natural beauty, creating a beverage people enjoy and celebrate without irony. The result is a brand that celebrates Swedish culture, honours the night, and lets you remember it too.