In this project, I was tasked with creating a three attention grabbing posters and branding for LMAO, Austin's edgy and unrelenting comedy festival. Given free range over design, type choice, and tone of voice, the posters are designed to hit like a punchline to the gut. A bold, rounded bubble font clashes against dark, provocative imagery, cranking up the contrast and making the festival's unfiltered identity scream even louder. The stark mix of body parts and violent phrases (a skull, heart, and brain) drives home comedy's power to shock, challenge, and push limits. Words like CURB STOMPED and BLOW YOUR BRAINS dominate the design delivering the same brutal, unrelenting energy as the stand-up itself.